Offer and journey strategy
Clarified the audience, offer, available proof, campaign goal and the steps before and after the page.
Conversion UX / Landing Pages / Campaign Journeys
Landing Page & Funnel Design
/ Overview
Focused landing pages and connected lead journeys that turn a campaign message into one clear, measurable next action.
Campaign traffic often landed on broad websites where the offer, proof and next action competed with unrelated navigation and content.
/ Provided servicesClear thinking.
Clear thinking.
Practical delivery.
Landing page design
Designed responsive hero, benefits, proof, process, FAQ, form, CTA and thank-you states.
Handoff and measurement
Prepared implementation guidance, SEO foundations, analytics events and an evidence-based iteration plan.
/ Solution
I designed a focused responsive landing-page system and a connected journey covering promotion, lead capture, thank-you feedback, permission-based follow-up, the offer, action and measurement.
/ Impact
One focused campaign destination
Clear lead-capture journey
Responsive reusable page structure
Measurable iteration plan
Figma
Responsive landing-page systems, funnel maps, prototypes, components and developer specifications.
Next.js & WordPress
Flexible implementation options for fast campaign pages, accessible forms and maintainable content.
Analytics & SEO foundations
Event planning, campaign attribution, metadata, performance considerations and improvement checkpoints.