/ Insights

Useful thinking for teams building better digital operations.

Original notes from the workbench—systems, interfaces, content and the decisions that connect them.

Funnel DesignLanding Pages
5 min read

A social post gets attention. A focused landing page gives it somewhere to go.

Kris Lacanlale

Neo-brutalist funnel design showing a promotion-to-conversion journey

Why campaigns work harder when every post leads to one clear, measurable next step instead of a generic homepage.

Social Media DesignContent Design
4 min read

Build a social content system, not a folder of random posts.

Kris Lacanlale

Neo-brutalist social media campaign system across multiple content formats

A repeatable campaign structure keeps Facebook and Instagram recognizable without making every placement look identical.

Business SystemsInventory
6 min read

Approval should be part of the inventory workflow—not a message after it.

Kris Lacanlale

Textile inventory system showing stock rolls and order workflows

What a textile order flow needs when online orders, manual requests, stock decisions and remote management meet in one system.