Content strategy
Simplified navigation and clarified page goals.
Web Design / CMS / Performance
WordPress Redesign
/ Overview
A modern WordPress redesign focused on clear messaging, stronger conversion paths and easier content management.
The existing website looked dated, buried important services and was difficult for the internal team to maintain.
/ Provided servicesClear thinking.
Clear thinking.
Practical delivery.
Visual redesign
Created a cleaner, credible and responsive visual system.
CMS delivery
Built reusable WordPress templates and editor-friendly sections.
/ Solution
I redesigned the information architecture and visual system, rebuilt responsive templates and improved content editing and performance.
/ Impact
Clearer service positioning
Responsive modern interface
Simpler content updates
Improved performance foundation
WordPress
Flexible content management and reusable page structures.
PHP, CSS & JavaScript
Custom theme components and responsive interactions.
SEO & Performance
Technical foundations for discoverability and faster delivery.