Campaign direction
Defined the key visual, hierarchy and adaptable creative rules around one clear campaign message.
Campaigns / Content / Visual Systems
Social Media Design
/ Overview
Campaign-ready social visuals, carousels, stories, ads and reusable templates designed for consistency across every content format.
Brands needed frequent campaign content without losing visual consistency, rebuilding every layout from scratch or delivering incorrectly sized assets.
/ Provided servicesClear thinking.
Clear thinking.
Practical delivery.
Multi-format design
Translated the approved direction into posts, carousels, stories, ads and platform-safe crops.
Content system
Created reusable templates, review states, naming and organized delivery guidance.
/ Solution
I designed one flexible campaign direction, adapted it across feed, carousel, story and ad placements, then organized reusable templates, review steps and export rules for repeatable delivery.
/ Impact
Connected campaign presentation
Reusable multi-format templates
Clearer review and approval flow
Organized platform-ready delivery
Adobe Creative Cloud
Image composition, campaign artwork, production and export preparation.
Figma & Canva
Collaborative layouts, editable templates, format adaptation and review-ready presentation.
Content operations
Campaign calendars, approval flow, file organization, naming and delivery checklists.